The “Holistic-ish” Approach - Patients are seeking healthier options without extremes. Dentists can meet this demand by offering practical, evidence-based care that emphasizes prevention and overall health—without getting trapped in polarizing debates.
Market Shifts in Dentistry - From the rise of ceramic implants to the long-term challenges of All-On-X prostheses, new opportunities are emerging. Independent practices remain strong despite fears of DSOs dominating the field.
The Psychology of Influence - During uncertain times, patients and professionals alike are guided by social proof and authority. Understanding these principles helps dentists communicate effectively, overcome biases, and redirect focus toward critical issues like periodontal disease and systemic health.
A native of Omaha, Nebraska, and graduate of Creighton University School of Dentistry, Dr. Thomas Larkin is a pioneering voice in oral systemic health. He is the innovator behind The Larkin Protocol, a transformative approach...
Dr. Chris Phelps is an entrepreneur, author, and former CEO of the Cialdini Institute. Known for his expertise in behavioral science and influence, he helps dentists understand consumer behavior, market trends, and communication strategies that...